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Smartbound is a data-driven sales and marketing mentality, where outbound and inbound efforts are combined to create a smooth and efficient sales machine. In this eBook you'll learn:

  1. Why data-driven work means better customer understanding, smarter target groups and the chance to tailor messages sent out by both sales and marketing.
  2. How more data points allow you to focus on not only individual’s behavioural data but also on their companies so you'll better undersand their needs and readiness to buy.
  3. How the fastest growing companies in the world use a combination of inbound and outbound to make their sales more effective.